looqusbrain

The Looqus AI field guide

Big AI ideas.
Plain English.

You do not need to speak technology to ask for better business results. Learn the parts, see how they work together, and know what to ask next.

Explore the concepts
One customer question. A whole business behind it.

“Can I collect this
in blue tomorrow?”

Follow a fictional retail request. Select a layer to see its job. A persuasive answer is only one part of a completed promise.

LLM · Language understanding

Work out what the customer means.

The model identifies the requested product, colour, place and time. If “this” could mean two products, it asks. Understanding the sentence does not confirm stock.

Evidence: the exact variant and collection location are clear.

Read the complete journey
  1. Understand: an LLM helps interpret the question and clarify the exact variant.
  2. Check: approved tools retrieve current inventory and collection rules. An API or MCP connection provides access; it does not guarantee that the physical stock is correct.
  3. Coordinate: a workflow links the checks, reservation request, store task and customer update.
  4. Approve: business rules and responsible staff govern promises, substitutions and exceptions.
  5. Finish: the correct item is prepared and handed over, or the customer receives an honest resolution. The result is recorded so the operation can improve.

Understand the language.
Keep sight of the result.

18 concepts

01

AI · Artificial intelligence

Permalink

AI is software designed to do tasks such as recognising patterns, interpreting language and making predictions.

Make it concrete

Picture it

Think of a toolbox with different instruments for spotting patterns and helping solve problems.

Where the comparison stops

There is no single all-purpose intelligence inside every AI product, and capability does not prove that an answer is true.

At work

A retailer uses one system to group customer questions and another to estimate which products may need replenishment.

The business finish line

The team resolves the grouped questions or makes a better replenishment decision; merely producing a prediction is an intermediate result.

Ask before buying

Which business task should improve, and how will we check that it did?

Primary reference
02

LLM · Large language model

Permalink

An LLM is an AI model trained on large amounts of language data that can generate and work with text.

Make it concrete

Picture it

Imagine a very capable writing partner that has learned many patterns in how language is used.

Where the comparison stops

It is not a person who has verified every statement, and its training does not automatically include your current business records.

At work

It turns a customer’s messy request into a draft summary with the product, quantity and unanswered questions.

The business finish line

The order team accepts a correct summary or resolves its missing details before using it.

Ask before buying

What must the model check outside its own generated answer?

Primary reference
03

Prompt

Permalink

A prompt is the input that tells an AI model what you want it to do and may include instructions, examples and information.

Make it concrete

Picture it

It is like a work brief handed to someone before they start a task.

Where the comparison stops

A better brief cannot make a missing current record available or grant access to a system that is not connected.

At work

Ask for a product reply using an approved specification, with unsupported claims left out and missing information flagged.

The business finish line

The reply meets the agreed content requirements and its claims can be checked.

Ask before buying

Does the brief define a useful finished result, or only ask for something impressive?

Primary reference
04

Context

Permalink

Context is the information available to the model while it works on the current request.

Make it concrete

Picture it

It is the material on a worker’s desk for this job: the brief, relevant records and recent messages.

Where the comparison stops

The desk has a size limit, and putting more pages on it does not make them current, relevant or correct.

At work

For a return question, supply the purchase date, exact product and policy that applies to that transaction.

The business finish line

The answer uses the right case and policy rather than a similar but irrelevant record.

Ask before buying

Who decides which facts belong in the model’s context?

Primary reference
05

Tokens

Permalink

Tokens are the pieces, often words or parts of words, that a language model uses to process text.

Make it concrete

Picture it

They are like small tiles from which a message is assembled.

Where the comparison stops

One tile is not always one word, and different languages and tokenisers can divide the same text differently.

At work

A long policy manual uses more of the model’s available input space than a relevant policy extract.

The business finish line

The task fits the available input space while keeping the evidence needed for a correct answer.

Ask before buying

Are we supplying useful evidence or repeatedly sending material the task does not need?

Primary reference
06

Embeddings

Permalink

An embedding represents information as a list of numbers that can help a system compare similarity.

Make it concrete

Picture it

Imagine placing ideas on a map so related ideas often appear near one another.

Where the comparison stops

Being nearby on this map does not prove that two products are identical, compatible or equally safe to use.

At work

A search system can connect “leaking bottle” with a support article titled “damaged container” even when the words differ.

The business finish line

Useful candidate records are found and then checked against the exact product and question.

Ask before buying

What checks prevent a similar-looking match from becoming the wrong answer?

Primary reference
07

RAG · Retrieval-augmented generation

Permalink

RAG finds information from outside the model and supplies it as context for generating an answer.

Make it concrete

Picture it

It is an open-book question: find the relevant pages before writing the response.

Where the comparison stops

The book may be outdated, the wrong page may be selected, or the answer may misread the evidence.

At work

An associate asks about a product, and the system retrieves its approved specification before drafting an explanation.

The business finish line

The explanation cites the correct specification and flags anything the evidence cannot establish.

Ask before buying

How do you test that the retrieved source actually supports the answer?

Primary reference
08

Fine-tuning

Permalink

Fine-tuning gives an existing model additional training to adapt how it performs a task.

Make it concrete

Picture it

It is like extra practice for a particular kind of work after a general education.

Where the comparison stops

It is not a live stock connection, and adding training examples does not guarantee better results on new cases.

At work

A team trains a model on approved examples of its specialised document categories, then tests unfamiliar documents separately.

The business finish line

Performance improves on business examples kept out of training, without unacceptable new errors.

Ask before buying

Do we need different model behaviour, or simply better instructions and current source information?

Primary reference
09

API · Application programming interface

Permalink

An API is a defined way for one piece of software to request information or actions from another.

Make it concrete

Picture it

It resembles a service counter with a menu of requests and rules for placing them.

Where the comparison stops

The counter only supports the requests it was built for; access can be restricted and a request can fail.

At work

A stock-check function asks the inventory system for the available quantity of a specific variant at a specific branch.

The business finish line

The correct system returns a usable result, with failures visible to an owner.

Ask before buying

Which exact read or action does the connection support in our system?

Primary reference
10

MCP · Model Context Protocol

Permalink

MCP is a shared standard that lets AI applications connect to tools and information supplied by other systems.

Make it concrete

Picture it

It is like agreeing on a common connector shape so different pieces can communicate.

Where the comparison stops

A matching connector does not prove the data is correct, grant permission or complete the business job.

At work

An AI application discovers an approved inventory tool through an MCP server and uses it to request a stock check.

The business finish line

The permitted tool call returns the right information and the resulting customer promise is verified separately.

Ask before buying

After the connection works, who owns incorrect data, failed actions and unfinished work?

Primary reference
11

AI tools

Permalink

A tool is a function an AI application can call to retrieve information or perform an action.

Make it concrete

Picture it

A tool gives the assistant a specific instrument, such as a calculator or an order lookup.

Where the comparison stops

Having a tool does not mean every use is allowed or that the tool result has been interpreted correctly.

At work

The assistant sends a margin formula to a calculator instead of relying on a generated numerical answer.

The business finish line

The result can be reproduced from the stated inputs and checked formula.

Ask before buying

Which actions are available, and which need approval before execution?

Primary reference
12

Automation

Permalink

Automation uses software or machines to carry out work with less manual effort.

Make it concrete

Picture it

It is like a timer that runs a known task when the agreed condition occurs.

Where the comparison stops

It need not use AI, and a repeated action can repeat a mistake unless someone notices and fixes it.

At work

When an authorised order becomes ready for collection, a rule sends the approved readiness message.

The business finish line

The message is delivered only for the correct ready order, with failed sends tracked.

Ask before buying

Would a simple rule solve this more reliably than an AI model?

Primary reference
13

AI workflows

Permalink

An AI workflow combines model calls and other steps along a path designed for a particular job.

Make it concrete

Picture it

It is a recipe with an order of steps and checks along the way.

Where the comparison stops

Some steps can branch, require a person or fail; following the path does not alone prove the final result is useful.

At work

Read an enquiry, identify its product, check stock, prepare a reply and obtain approval before sending.

The business finish line

The enquiry reaches the agreed resolved state, including any exception that interrupted the path.

Ask before buying

What happens when one step cannot finish, and who receives that case?

Primary reference
14

AI agents

Permalink

An AI agent uses a model to choose and carry out steps toward a goal within the tools and limits it is given.

Make it concrete

Picture it

It is like a helper choosing the next allowed move rather than following one fixed recipe.

Where the comparison stops

It has no automatic business authority, and choosing more steps can add cost, delay or new mistakes.

At work

An agent investigating a failed collection checks the order, stock and transfer status, then asks an authorised person to resolve a missing item.

The business finish line

The customer receives a verified option or clear resolution, not just a long investigation summary.

Ask before buying

Which choices may it make alone, and when must it stop or ask for help?

Primary reference
15

Permissions

Permalink

Permissions define which information a user or system may access and which actions it may perform.

Make it concrete

Picture it

They are separate keys for different doors, with some rooms restricted even inside the same building.

Where the comparison stops

A model instruction is not a substitute for access controls enforced by the software and data systems.

At work

An associate can read a return policy but cannot approve an exceptional refund or view another customer’s private record.

The business finish line

Allowed work succeeds while prohibited reads and actions remain blocked in tested cases.

Ask before buying

Do access limits still hold when staff change roles or share a device?

Primary reference
16

Hallucination

Permalink

A hallucination is generated information that sounds plausible but is incorrect or unsupported.

Make it concrete

Picture it

It is like an answer that fills a gap with a convincing guess.

Where the comparison stops

The system is not necessarily trying to deceive, and fluent wording cannot tell you whether the claim is correct.

At work

An assistant invents a product warranty period because the supplied document does not mention one.

The business finish line

Unsupported claims are caught, corrected or held for an evidence owner before they reach the customer.

Ask before buying

Can the system say that evidence is missing, and can we test that behaviour?

Primary reference
17

Evaluation · Evals

Permalink

Evaluation checks how a system performs on defined tasks using agreed measures and examples.

Make it concrete

Picture it

It is a practical test with an answer key and difficult cases, followed by checks during real use.

Where the comparison stops

Passing one test does not prove the system will handle every future situation or that the test represents real work.

At work

Test correct products, missing facts, expired offers and forbidden actions before allowing customer replies.

The business finish line

Results show what passes, what fails and whether the system is ready for the specific permitted job.

Ask before buying

Does the test measure completed useful work, including exceptions, or just impressive answers?

Primary reference
18

Outcome alignment

Permalink

Here, outcome alignment means judging the system against the useful business result you actually want. This is our practical framing, not a separate AI technology.

Make it concrete

Picture it

It is checking that the parcel reached the right person, not celebrating that the van started.

Where the comparison stops

A better operational result does not automatically prove extra profit; costs and the comparison still matter.

At work

For a collection request, measure whether the correct item was ready and collected, rather than only counting replies sent.

The business finish line

An agreed completion record, remaining exceptions and full operating costs make the result assessable.

Ask before buying

What observable result are we buying, and who owns the work until it reaches that point?

Primary reference

You do not need to learn every AI term before deciding where it belongs in your business. Start with something a customer needs, then follow the work required to deliver it. The terms become easier when each has a clear job.

Imagine a customer asks a shop: “Do you have this lamp in blue, and can I collect it tomorrow?” This is an illustrative example, not a Looqus customer story. The analogies below are learning aids, not descriptions of how a model thinks. A helpful answer needs more than good writing. It needs the exact lamp, current stock at the right branch, time to prepare it and someone who can confirm what will happen.

The model works with the question

A large language model, or LLM, can help interpret the customer's message. It might identify the product, colour and requested collection time. A prompt tells it what to do with that information: check the required facts, avoid guessing and prepare a clear answer.

The model needs context: the information available while it works. In this case, that might include a product record, the collection policy and the customer's original message. Context is not the same as everything the company has ever known. It is the relevant material supplied for this particular job.

Text is processed in pieces called tokens. You do not need to count them by hand, but they help explain why an AI system cannot always use an unlimited pile of documents at once. Supplying the useful pages is usually a better starting point than supplying every page. Hugging Face: How tokenisers process text.

The system finds evidence instead of guessing

The approved product record can establish which lamp the customer means. Retrieval is the step that finds relevant information. RAG means supplying that retrieved information to the model before it generates an answer. It is useful when the answer depends on your business's records rather than general knowledge. Microsoft: Retrieval-augmented generation.

Some search systems use embeddings to find related information even when the wording differs. A question about “a blue bedside light” may lead to a record named “Navy table lamp.” That gives the system a candidate, not proof that it found the right product. It still needs to check the model, colour and other relevant details.

Current stock requires another step. Last month's brochure cannot show what remains in the branch now or whether it can be ready tomorrow. The system should ask the inventory source and keep the result tied to the exact item, location and time checked. If that connection fails, it should say what is missing and give the unresolved question to an owner.

Connections provide access, not completion

An API is one way software can ask another system for information or an action. In our example, a stock-check tool could request the quantity of the blue lamp at the chosen branch. The tool returns a result that the application can use.

MCP is a standard way for AI applications to connect to tools and information. It can make those connections more consistent. It does not establish whether the stock count is right, whether the employee may reserve the item or whether anyone has prepared it. Model Context Protocol: Introduction.

That is why connecting your apps is the beginning of an implementation. A working connection still needs the correct records, clear rules, permitted actions, failure handling and evidence that the job finished. “The systems are connected” is useful progress. The customer is waiting for an accurate collection answer.

A workflow follows the plan; an agent can choose some steps

A workflow could follow a known sequence: identify the lamp, check stock, ask staff to prepare it, then send the approved readiness message. A simple automation can run a rule when a defined event occurs, without using AI at all.

An agent can choose some of its next steps within the tools and limits it has been given. If the branch has no lamp, it might check another approved location or ask an authorised person about an alternative. The workflow-versus-agent distinction is useful, although product labels vary. Anthropic: Workflows and agents.

More freedom is not always better. If the task has a reliable fixed path, a simple workflow may be easier to test and operate. If it requires investigation, limited agent choices may help. Neither should invent a discount, substitute another product or promise a transfer outside the business's authority.

A confident answer still needs checking

A hallucination is an incorrect or unsupported generated claim. In the lamp example, it could be an invented collection time or warranty. The answer may sound natural, which is why tone is a poor test of accuracy.

Evaluation checks the system on defined examples. Include the easy case, the last item, missing stock data, a similar product and a request the employee is not allowed to approve. The expected result is sometimes a hold or a request for help. A system that knows where its evidence ends can be more useful than one that always produces a complete-looking answer.

Fine-tuning is different from giving the model today's facts. It adds training to adapt model behaviour for a task. It may help with a specialised pattern, but it does not replace the live stock check. Decide whether the problem is behaviour, missing information or a broken process before adding another layer of technology.

Finish with the customer outcome

Suppose the system reports one lamp, but the stockroom team finds it damaged. The AI has not completed the job by producing a stock result. Someone must resolve the problem: identify an acceptable option, obtain the necessary decision and tell the customer clearly.

This is where ownership matters. The specialist's role is to close missing facts, coordinate people and verify the next action. The finish might be the correct lamp prepared and collected. It might be an honest explanation that the shop cannot supply it by the requested time. Both are clearer outcomes than an unanswered exception hidden behind a successful tool call.

For Looqus, AI does the work. We own the outcome. The agreed scope should identify what completion means, which decisions remain with your authorised team and who resolves the work that stalls. It should also include the cost of that continuing responsibility.

When comparing proposals, ask what the customer or employee will be able to complete, what evidence proves it, and what happens when the usual path fails. Those questions are useful whether the solution uses a simple rule, a workflow or an agent.

Explore the concepts above in any order. Each connects a plain explanation to a business example, a limitation and a question worth asking before you buy. When you are ready to discuss a specific piece of work, book a call with Looqus.